North Coast Carpet Care | Serving the North Bay & San Francisco Region
Area Rug Cleaning Services for Santa Rosa, CA
Protect Your Rug Investment
Area Rug Cleaning for Santa Rosa Homes
Area rugs add warmth, personality, and color to your home—but over time, they also collect dust, dirt, allergens, and odors. At North Coast Carpet Care, we help homeowners across Santa Rosa, Petaluma, Rohnert Park, Novato, San Rafael, Mill Valley, Napa, and San Francisco keep their area rugs fresh, vibrant, and protected. Whether it’s a machine-made runner or a hand-knotted heirloom, our professional rug cleaning services are designed to restore beauty while being safe for your home and the environment.
We are the largest locally family-owned carpet cleaning company in the region, trusted by thousands of families since 1988. Our process is child- and pet-safe, uses only biodegradable products, and aligns with California’s environmentally conscious values—so you can feel good about every clean.

How We Clean Rugs: A Detailed, Gentle Process
Area rugs require specialized care to protect their fibers, dyes, and structure. At North Coast Carpet Care, we follow a thorough, step-by-step method to lift soil, neutralize odors, and leave your rug looking like new.
Our 12-Point Rug Cleaning Process Includes:
✦ Machine Dusting – We use harmonic vibration to dislodge deeply embedded soil.
✦ Vacuuming – Both sides of the rug are vacuumed to remove dry particulates.
✦ Pile Lifting – We gently lift yarns to bring hidden debris to the surface.
✦ Dye Stability Test – We check colorfastness and stabilize dyes as needed.
✦ Pre-Conditioning & Spotting – Special attention is given to stains and high-traffic areas.
✦ Submersion Cleaning – The rug is gently bathed to release deep-seated dirt.
✦ Shampooing – We use safe, fabric-appropriate cleansers for effective cleaning.
✦ Extraction – Soil and water are removed using low-moisture extraction.
✦ Soft Water Rinse – A final rinse helps prevent residue buildup.
✦ Second Extraction – Any remaining moisture is thoroughly pulled from the fibers.
✦ Grooming – Fibers are realigned for a consistent, soft finish.
✦ Forced Air Drying – Rugs are dried completely with controlled airflow.
In-home area rug cleaning is available, but our off-site process offers the deepest clean for more delicate or high-value rugs.
Bring New Life to Your Rugs
Whether you're looking for simple maintenance or support for years of built-up debris, our rug cleaning methods will restore color, softness, and freshness. Submit the form or call and speak with our team.
Make It Even Fresher
Add-On Services for Your Rug Cleaning
Pet Stain & Odor Removal
Accidents happen. Our certified techs offer multiple options to remove pet stains and odors at the source—not just mask them—so your home smells clean again.
Deodorizer Treatments
If your carpet, area rug, or upholstery isn’t smelling right—even after cleaning—we offer professional deodorizing to eliminate lingering odors like smoke, pet dander, or musty buildup.
Special Spot Removal
Dealing with a wine spill, coffee mark, or mystery spot? Our team knows how to treat those tough stains and improve your carpet’s appearance without damage.
Green Guard Protection
Want longer-lasting results? We apply Green Guard, the safest and most effective green fiber protector on the market, to repel future stains and wear.


More Ways to Refresh Your Home
Looking for more than just area rug cleaning? We also offer professional residential carpet cleaning, upholstery cleaning, tile and grout cleaning, hardwood and vinyl floor care, and drapery cleaning to help every part of your home feel fresh, healthy, and renewed.
Frequently Asked Questions
Why does my area rug still look dusty even after vacuuming?
Rugs are tightly woven and trap dust and allergens below the surface. Our deep cleaning process removes what vacuums can’t reach.
Is it safe to clean delicate or antique rugs?
Yes! We test dye stability, use fabric-safe solutions, and follow a customized process to gently clean even heirloom pieces.
Can you remove pet stains or musty odors from my rug?
Absolutely. We offer targeted treatments to lift pet stains and permanently neutralize odors caused by pets, smoke, or moisture.
How often should I get my area rug professionally cleaned?
Once every 12–18 months is ideal for most homes—more often if the rug is in a high-traffic area or shared with pets and kids.
Can you clean rugs in my home?
Yes! We offer in-home cleaning for convenience, though off-site service allows for deeper, more thorough restoration.
Will cleaning shrink or damage my rug?
No. We use moisture-controlled methods and drying systems designed to preserve size, shape, and softness.
What areas do you serve?
Our team works throughout Sonoma, Marin, and Napa Counties, and the city of San Francisco. Our central office is located in Cotati, CA, which allows us to conveniently support clients across the greater North Bay region.
Why Rug Owners Trust Us
We understand your area rugs are more than just decor—they’re part of your home. Whether they’re passed down, handwoven, or simply well-loved, we treat every rug with precision and care.

What to Expect When You Hire Us
✔ Locally Family-Owned Since 1988 – Trusted by families across the North Bay
✔ Specialized Rug Cleaning Process – Customized care for every fiber and weave
✔ Eco-Safe Products – Biodegradable, non-toxic solutions safe for kids and pets
✔ Certified Technicians – IICRC-trained experts who know how to clean safely and thoroughly
✔ Award-Winning Reputation – Diamond Certified and voted Best of Sonoma County
John N.
They did a much better job than other companies I have used in the past and much better than if I did the job myself. They were here when they said they'd be and did the work in a short period of time.
Margaret C.
I'd recommend them. They did a good job and I'm satisfied.
Angelina R.
I'd recommend them. They did a good job and I'm satisfied.
Maven H.
I have been using them for years and always will. I have already told many others to use them. That they come out quickly when I ask and do a good job each time.
Anette H.
I think they're reliable, and they do an excellent job in a timely way, very good. I like how good my carpets look when they're done. The people who come out are always very friendly. I have my carpets cleaned every 3 months, and they do a good job.